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Ben

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Ben M Roberts is a digital marketing strategist and an expert in Online Reviews. He is a podcaster, consultant and keynote speaker who looks at how businesses can use the tools and time at their disposal, in order to maximise business/sales growth.
If you create "great content", but no one reads it. Is it still great content?

If you create “great content”, but no one reads it. Is...

You’ll have to bare with the slightly philosophical title. However, the point very much stands, because I do not understand how people can say...
Why selling on social media isn't the same as social selling

Why selling on Social Media isn’t the same as Social Selling

Yes selling on Social Media and Social Selling aren’t the same. They are intrinsically linked yes, but the processes are different, both in time,...
The Online Review Iceberg - Why the posting of a review is just the tip of the iceberg | Ben M Roberts

The Online Review Iceberg – Why the posting of a review...

Potentially the use of an iceberg is a tired cliché when it comes to business. However, in the case of online reviews it is...
6 questions that Online Reviews help answer from POTENTIAL CUSTOMERS about YOUR BUSINESS

6 questions that Online Reviews help answer from POTENTIAL CUSTOMERS about...

Potential customers need reassurance when they are choosing a company to work with or buy from. Online Reviews are a great way to showcase...
Why ecommerce companies should look at company reviews as well as product reviews

Why ecommerce companies should look at company reviews as well as...

If you work for/run an eCommerce company you should know by now that it’s pretty much common sense to incorporate product reviews into your...
FIRST PARTY REVIEWS VS THIRD PARTY REVIEWS – WHICH IS BETTER? - Ben M Roberts

First Party Reviews Vs Third Party Reviews – Which is better?

According to Brightlocal’s 2016 survey: 43% of consumers search for a business by reviews at least one time per month (vs. 38% in 2014). That’s a...
Online Reviews - Breaking ‘REVIEWS’ down into the sum of its parts - Ben M Roberts

Online Reviews – Breaking down ‘REVIEWS’ into the sum of its...

Reviews are important. More people and businesses are noticing, and finally starting to do something about it. In this post I do something really...
5 key reasons why you should never delete negative online reviews - Ben M Roberts

5 key reasons why you should never delete negative online reviews

Reviews are everywhere. You may be able to run for a short while, but even Mo Farah wouldn’t be able to keep running forever....
ratings vs reviews - What's the difference?

Ratings Vs Reviews – What is the difference?

There is a difference between ratings and reviews. Sure they go together like bread and butter, and like bread and butter they are not...

Some of my favourite Online Review Infographics – 2016

I'm going to put it out there, i'm a sucker for a good statistic. But, I am also acutely aware of how limiting numbers...