How to use the Interview Era to grow your personal brand
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The Interview Era. We live in a world of technology, social media, communication and... interviews. Interviews are now one of the best ways in which you can communicate your knowledge, reach a receptive audience, and grow your personal brand. This 3000+ word article will spell out exactly how you can leverage the Interview Era to [...]
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Becoming a mentor is one of the most rewarding things you can do, both for yourself and for the person you are mentoring. I have been on the receiving end of a great mentor myself, and now I have been asked to help mentor two people with their personal brands. This is an incredible opportunity […]

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The Importance of Self Critique – Diary Entry 4
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Self Critique is one of the most important ways in which you can keep progressing. if you can be honest with yourself, and open about how you can improve then you will take real strides forward. I’m a big believer in self analysis and critique as a way of understanding how to be better, and […]

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Switching off provides perspective – Diary Entry 3
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Sometimes to do more and achieve more, have have to stop doing things. It may sound counterproductive but, hear me out. Switching off is one of the most refreshing things you can do in the pursuit of being Comb-Shaped. It helps give you perspective, helps you see new angles and helps you mind wander with […]

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The Power of Speaking and Networking – Diary entry 2
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As a Comb-Shaped Marketer your network is vital. its vital for expanding your knowledge and horizons, but also for speaking. A Comb-Shaped Marketer is a leader and a manager. Speaking is a way for you to showcase not only your knowledge and authority, but also your competency. By expanding your network, you will learn more […]

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What is the Diary of a Comb-Shaped Marketer all about?
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What is the Diary of a Comb Shaped Marketer? The Diary of a Comb-Shaped Marketer is essentially a diary in the form of a podcast. It is the diary of Ben M Roberts, a marketing strategist, author, speaker and podcaster. In each episode Ben lays out his thoughts, ideas and feelings about what it means [...]
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What is a Comb-Shaped Marketer – Diary Entry 1
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The first diary entry into the Diary of a Comb-Shaped Marketer explores what it is to be Comb-Shaped, why its important and what sort of person should be it. In this first diary entry I explore the term, why generalists are important and look at some of the specific traits associated with being Comb-Shaped. What […]

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What is a Comb-Shaped Marketer, and why you might want to become one?
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Being a comb-shaped marketer sounds a bit odd. It sounds a bit like a buzzword, like something that may be interesting on the ear, but has no substance or value. If you think that, you are about to have your mind blown open. It is not just a phrase, it’s a way of being, it’s [...]
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Yes selling on Social Media and Social Selling aren’t the same. They are intrinsically linked yes, but the processes are different, both in time, techniques and skills required. The problem comes where people mix up the where they place the word selling. Do they place it before social or after? Yes, something so simple can […]

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