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Ben

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Ben M Roberts is a digital marketing strategist and Head of Marketing at Talkative. He is a podcaster (The Marketing Buzzword Podcast), consultant and keynote speaker who looks at how businesses can use the tools and time at their disposal, in order to maximise business/sales growth.
HOW TO DEAL WITH NEGATIVE REVIEWS - Ben M Roberts

How to deal with negative reviews

Negative reviews happen. You can never satisfy every single customer that walks through your door (physical or digital) no matter how hard you try,...
STAGE NOT AGE: WHY HIRING YOUNG PEOPLE FOR SOCIAL ISN’T ALWAYS THE WRONG THING - Ben M Roberts

Stage not Age: Why hiring young people for social isn’t always...

I’m writing this post on the back of having had someone recently say something to me at a networking event. They said to me...
CONFERENCE REVIEW: ECOMMERCE SOUTH WEST 2016 - Ben M Roberts

Conference Review: eCommerce South West 2016

I am always a sceptic of free events. For me they can be very hit or miss (mostly miss). Why? I’ve usually either found...
ONLINE REVIEWS: YOU LEARN FROM COMPLAINTS NOT PRAISE - Ben M Roberts

Online Reviews: You learn from complaints not praise

Five star reviews tell what you are currently doing well. Anything else shows you have room to improve. Everyone loves to be told that they...
MY ONE GOLDEN RULE WHEN ASKING FOR RATINGS AND REVIEWS - Ben M Roberts

My one golden rule when asking for ratings and reviews

Some people will agree with me, others will not. Either way, I am a firm believer that asking for reviews is in no way...
7 LESSONS THAT I HAVE LEARNED FROM ONLINE REVIEWS IN ECOMMERCE - Ben M Roberts

7 lessons that I have learned from online reviews in eCommerce

Retail is a fickle business. Buying and selling things online is even more fickle. In ecommerce especially it takes but a moment to leave...
WHAT DOES BULLFIGHTING AND SOCIAL CUSTOMER SERVICE HAVE IN COMMON? - Ben M Roberts

What does Bullfighting and Social Customer Service have in common?

Probably on the surface not a huge amount, but scratch down a layer and you’ll see some of the similarities. Bullfighting is a popular...
HOW DO YOU MOTIVATE YOUR STAFF TO TAKE ONLINE REVIEWS SERIOUSLY? - Ben M Roberts

How do you motivate your staff to take online reviews seriously?

It is all well and good people like me and and other commentators to talk about how powerful ratings and reviews can be for...
3 REASONS WHY YOU CAN’T TRUST A COMPANY WITH ONLY 5* RATINGS - Ben M Roberts

3 reasons why you can’t trust a company with only 5*...

It’s conventional wisdom, and well pretty much common sense that 5* ratings are good. I agree. I’m not going to tell you anything different....
POTENTIAL CUSTOMERS DON’T BELIEVE YOU, AND WHY SHOULD THEY? - Ben M Roberts

Potential customers don’t believe you, and why should they?

If you cannot back up what you say, why should anyone let alone a customer believe you? Well they can’t. You need something tangible,...