Potentially the use of an iceberg is a tired cliché when it comes to business. However, in the case of online reviews it is a pretty accurate analogy. This is because a review is the visible, tangible result of a lot of time, and effort spent on things that aren’t necessarily visible. Note that I […]
Potential customers need reassurance when they are choosing a company to work with or buy from. Online Reviews are a great way to showcase your business, your ethics and what you stand for. This article will look at some of the questions potential customers will be asking before they work with you, and show you […]
If you work for/run an eCommerce company you should know by now that it’s pretty much common sense to incorporate product reviews into your marketing mix. The evidence is undeniable (i’ve compiled a few of my favourite review statistics here), however there are far fewer articles looking at the benefits of online reviews of eCommerce […]
According to Brightlocal’s 2016 survey: 43% of consumers search for a business by reviews at least one time per month (vs. 38% in 2014). That’s a fair old percentage, and one that should make you stand up and take note. Now that i’ve got your attention, there are two types of online reviews that will be potentially […]
Reviews are important. More people and businesses are noticing, and finally starting to do something about it. In this post I do something really clever (well I think so anyway), I attempt to break down ‘REVIEWS’ into the sum of its parts in order to describe and explain their benefits to both businesses and customers […]
Reviews are everywhere. You may be able to run for a short while, but even Mo Farah wouldn’t be able to keep running forever. Even if you could, would it actually do you any good? No. Despite all the articles, blogs, podcasts, and the like talking about online reviews, there are still some big misconceptions, […]
There is a difference between ratings and reviews. Sure they go together like bread and butter, and like bread and butter they are not necessarily reliant on each other and they are able to be used separately, but together they make for an effective partnership. What’s the difference? A rating is: a classification or ranking of […]
I’m going to put it out there, i’m a sucker for a good statistic. But, I am also acutely aware of how limiting numbers can be and how taken out of context: Remember this quote by British Prime Minister Benjamin Disraeli: “There are three kinds of lies: lies, damned lies, and statistics.” That being said, statistics are […]
Negative reviews happen. You can never satisfy every single customer that walks through your door (physical or digital) no matter how hard you try, it’s just one of those things. There is something more important than the negative review itself, and that’s how you deal with the review. So, without further delay, here are a […]
I’m writing this post on the back of having had someone recently say something to me at a networking event. They said to me “I’d never hire a young person for social media, they have no real experience in proper social media.” *cue steam coming out of my ears* Wow, I can’t remember the last […]
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