What is a Comb-Shaped Marketer, and why you might want to become one?

What is a Comb-Shaped Marketer, and why you might want to become one?
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Being a comb-shaped marketer sounds a bit odd. It sounds a bit like a buzzword, like something that may be interesting on the ear, but has no substance or value. If you think that, you are about to have your mind blown open. It is not just a phrase, it’s a way of being, it’s [...]
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Why selling on Social Media isn’t the same as Social Selling

Why selling on Social Media isn’t the same as Social Selling
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Yes selling on Social Media and Social Selling aren’t the same. They are intrinsically linked yes, but the processes are different, both in time, techniques and skills required. The problem comes where people mix up the where they place the word selling. Do they place it before social or after? Yes, something so simple can […]

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First Party Reviews Vs Third Party Reviews – Which is better?

First Party Reviews Vs Third Party Reviews – Which is better?
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According to Brightlocal’s 2016 survey: 43% of consumers search for a business by reviews at least one time per month (vs. 38% in 2014). That’s a fair old percentage, and one that should make you stand up and take note. Now that i’ve got your attention, there are two types of online reviews that will be potentially […]

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5 key reasons why you should never delete negative online reviews

5 key reasons why you should never delete negative online reviews
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Reviews are everywhere. You may be able to run for a short while, but even Mo Farah wouldn’t be able to keep running forever. Even if you could, would it actually do you any good? No. Despite all the articles, blogs, podcasts, and the like talking about online reviews, there are still some big misconceptions, […]

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Ratings Vs Reviews – What is the difference?

Ratings Vs Reviews – What is the difference?
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There is a difference between ratings and reviews. Sure they go together like bread and butter, and like bread and butter they are not necessarily reliant on each other and they are able to be used separately, but together they make for an effective partnership. What’s the difference? A rating is: a classification or ranking of […]

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