I’m going to put it out there, i’m a sucker for a good statistic. But, I am also acutely aware of how limiting numbers can be and how taken out of context: Remember this quote by British Prime Minister Benjamin Disraeli: “There are three kinds of lies: lies, damned lies, and statistics.” That being said, statistics are […]

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Negative reviews happen. You can never satisfy every single customer that walks through your door (physical or digital) no matter how hard you try, it’s just one of those things. There is something more important than the negative review itself, and that’s how you deal with the review. So, without further delay, here are a […]

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I am always a sceptic of free events. For me they can be very hit or miss (mostly miss). Why? I’ve usually either found them poorly organised and poorly attended, or full of one-man bands. Don’t get me wrong I have nothing against one-man bands, they play a really important role in business, but at […]

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Five star reviews tell what you are currently doing well. Anything else shows you have room to improve. Everyone loves to be told that they are doing well. There is nothing wrong with that. Praise can lead to increased motivation, increased drive, and essentially a happier workforce. However, I have found that this actually does […]

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Retail is a fickle business. Buying and selling things online is even more fickle. In ecommerce especially it takes but a moment to leave a review, voice an opinion or share a story about an experience with a company or brands products online. I’ve been involved in online reviews for a fair while now, and […]

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Probably on the surface not a huge amount, but scratch down a layer and you’ll see some of the similarities. Bullfighting is a popular past-time and really a cultural symbol for many Hispanic people. It is an activity, that has everything, drama, excitement, maybe even a bit of blood. So, how on earth does this […]

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It’s conventional wisdom, and well pretty much common sense that 5* ratings are good. I agree. I’m not going to tell you anything different. Online ratings and reviews are a fantastic way of companies showcasing their strengths and values, but as with anything, sometimes if it looks too good to be true then it probably […]

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