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NOT EVERYONE IS A CUSTOMER! - Ben M Roberts

Not everyone is a customer!

Not everyone is a customer, not everyone wants to be a customer. Yet it is a common mistake to think that, and it happens...
WHY PEOPLE SHARE AND HOW MARKETERS CAN INCREASE THE SHARES OF THEIR CONTENT - Ben M Roberts

Why People share and how marketers can increase the shares of their content

In this article I am going to talk you through three major aspects of sharing. First looking at why people share, then looking at...
SOCIAL CUSTOMER CARE - Ben M Roberts

Social Customer Care

The world has changed, and is continuing to change. What once was the core of a business (the good/service) is now secondary to the...
WHY THE CUSTOMER IS KING, BUT NOT ALWAYS RIGHT - Ben M Roberts

Why the customer is king, but not always right

The phrase ‘the customer is always right’ has been used for such a long time, and I think it’s an absolutely ridiculous statement. The...
HOW SOCIAL VERIFICATION LEVERAGES THE POWER OF CUSTOMERS TO GROW BUSINESSES - Ben M Roberts

How Social Verification leverages the power of customers to grow businesses

Since I introduced you all the Social Verification in one of my previous posts I have received a number of questions about it. Which...