How do I start building my Personal Brand?

How do I start building my Personal Brand?
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Taking control of your Personal Brand. I get this question a lot; “How do I start building a Personal Brand?” The answer is pretty simple… you already have. The question should probably be more like; “How do I take control of my Personal Brand?” The reason for this is you already have a personal brand, [...]
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What is Earned and Owned Marketing? How can my business use it?

What is Earned and Owned Marketing? How can my business use it?
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Earned and owned marketing in essence the marketing content you create that you don’t directly pay for, like ads. This includes your website, blogs, emails, guest posts, press mentions and social media content. This is the marketing that you have painstakingly build, worked at and developed over time. The real question is: How do you [...]
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How to use the Interview Era to grow your personal brand

How to use the Interview Era to grow your personal brand
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The Interview Era. We live in a world of technology, social media, communication and... interviews. Interviews are now one of the best ways in which you can communicate your knowledge, reach a receptive audience, and grow your personal brand. This 3000+ word article will spell out exactly how you can leverage the Interview Era to [...]
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