Why People share and how marketers can increase the shares of their content

WHY PEOPLE SHARE AND HOW MARKETERS CAN INCREASE THE SHARES OF THEIR CONTENT - Ben M Roberts
In this article I am going to talk you through three major aspects of sharing. First looking at why people share, then looking at how you can increase the number of shares of your or your companies content. Finally I will also bring to light how all sharing isn’t necessarily public or trackable. Here we go . . . Over your...

If you create “great content”, but no one reads it. Is it still great content?

If you create "great content", but no one reads it. Is it still great content?
You’ll have to bare with the slightly philosophical title. However, the point very much stands, because I do not understand how people can say create great content when there are no set criteria on which to measure the greatness of your content marketing efforts . . . In my humble opinion there is no such thing as “great content” or...