Potential customers don’t believe you, and why should they?

POTENTIAL CUSTOMERS DON’T BELIEVE YOU, AND WHY SHOULD THEY? - Ben M Roberts
If you cannot back up what you say, why should anyone let alone a customer believe you? Well they can’t. You need something tangible, something that puts some proof in the pudding so to speak. Also, let us be honest, no one likes a ‘know it all show off’ do they? Fear not though, there are ways in which you can...

Online Reviews: You learn from complaints not praise

ONLINE REVIEWS: YOU LEARN FROM COMPLAINTS NOT PRAISE - Ben M Roberts
Five star reviews tell what you are currently doing well. Anything else shows you have room to improve. Everyone loves to be told that they are doing well. There is nothing wrong with that. Praise can lead to increased motivation, increased drive, and essentially a happier workforce. However, I have found that this actually does very little, especially in the...

Why the customer is king, but not always right

WHY THE CUSTOMER IS KING, BUT NOT ALWAYS RIGHT - Ben M Roberts
The phrase ‘the customer is always right’ has been used for such a long time, and I think it’s an absolutely ridiculous statement. The customer is really important, but that doesn’t make them right. This doesn’t mean that customers are always wrong either, it just means businesses need to be smarter about how they deal with customer service issues...

Conference Review: eCommerce South West 2016

CONFERENCE REVIEW: ECOMMERCE SOUTH WEST 2016 - Ben M Roberts
I am always a sceptic of free events. For me they can be very hit or miss (mostly miss). Why? I’ve usually either found them poorly organised and poorly attended, or full of one-man bands. Don’t get me wrong I have nothing against one-man bands, they play a really important role in business, but at these events there just...

My one golden rule when asking for ratings and reviews

MY ONE GOLDEN RULE WHEN ASKING FOR RATINGS AND REVIEWS - Ben M Roberts
Some people will agree with me, others will not. Either way, I am a firm believer that asking for reviews is in no way a bad thing. That is as long as they are asked for in the right way. So, my golden rule . . . Do not, under any circumstances bribe or ask for a specific type of rating...

7 lessons that I have learned from online reviews in eCommerce

7 LESSONS THAT I HAVE LEARNED FROM ONLINE REVIEWS IN ECOMMERCE - Ben M Roberts
Retail is a fickle business. Buying and selling things online is even more fickle. In ecommerce especially it takes but a moment to leave a review, voice an opinion or share a story about an experience with a company or brands products online. I've been involved in online reviews for a fair while now, and there are some things...