Why the customer is king, but not always right

WHY THE CUSTOMER IS KING, BUT NOT ALWAYS RIGHT - Ben M Roberts
The phrase ‘the customer is always right’ has been used for such a long time, and I think it’s an absolutely ridiculous statement. The customer is really important, but that doesn’t make them right. This doesn’t mean that customers are always wrong either, it just means businesses need to be smarter about how they deal with customer service issues...

Potential customers don’t believe you, and why should they?

POTENTIAL CUSTOMERS DON’T BELIEVE YOU, AND WHY SHOULD THEY? - Ben M Roberts
If you cannot back up what you say, why should anyone let alone a customer believe you? Well they can’t. You need something tangible, something that puts some proof in the pudding so to speak. Also, let us be honest, no one likes a ‘know it all show off’ do they? Fear not though, there are ways in which you can...

Conference Review: eCommerce South West 2016

CONFERENCE REVIEW: ECOMMERCE SOUTH WEST 2016 - Ben M Roberts
I am always a sceptic of free events. For me they can be very hit or miss (mostly miss). Why? I’ve usually either found them poorly organised and poorly attended, or full of one-man bands. Don’t get me wrong I have nothing against one-man bands, they play a really important role in business, but at these events there just...

7 lessons that I have learned from online reviews in eCommerce

7 LESSONS THAT I HAVE LEARNED FROM ONLINE REVIEWS IN ECOMMERCE - Ben M Roberts
Retail is a fickle business. Buying and selling things online is even more fickle. In ecommerce especially it takes but a moment to leave a review, voice an opinion or share a story about an experience with a company or brands products online. I've been involved in online reviews for a fair while now, and there are some things...

My one golden rule when asking for ratings and reviews

MY ONE GOLDEN RULE WHEN ASKING FOR RATINGS AND REVIEWS - Ben M Roberts
Some people will agree with me, others will not. Either way, I am a firm believer that asking for reviews is in no way a bad thing. That is as long as they are asked for in the right way. So, my golden rule . . . Do not, under any circumstances bribe or ask for a specific type of rating...

6 questions that Online Reviews help answer from POTENTIAL CUSTOMERS about YOUR BUSINESS

6 questions that Online Reviews help answer from POTENTIAL CUSTOMERS about YOUR BUSINESS
Potential customers need reassurance when they are choosing a company to work with or buy from. Online Reviews are a great way to showcase your business, your ethics and what you stand for. This article will look at some of the questions potential customers will be asking before they work with you, and show you how online reviews can help...