Potential customers don’t believe you, and why should they?

POTENTIAL CUSTOMERS DON’T BELIEVE YOU, AND WHY SHOULD THEY? - Ben M Roberts
If you cannot back up what you say, why should anyone let alone a customer believe you? Well they can’t. You need something tangible, something that puts some proof in the pudding so to speak. Also, let us be honest, no one likes a ‘know it all show off’ do they? Fear not though, there are ways in which you can...

The Online Review Iceberg – Why the posting of a review is just the tip of the iceberg

The Online Review Iceberg - Why the posting of a review is just the tip of the iceberg | Ben M Roberts
Potentially the use of an iceberg is a tired cliché when it comes to business. However, in the case of online reviews it is a pretty accurate analogy. This is because a review is the visible, tangible result of a lot of time, and effort spent on things that aren’t necessarily visible. Note that I said necessarily visible there; because,...

Social Customer Care

SOCIAL CUSTOMER CARE - Ben M Roberts
The world has changed, and is continuing to change. What once was the core of a business (the good/service) is now secondary to the experiences that surround them. Gone are the days where a superior product was enough to create a successful business. In this article, I am going to talk you though how you can make your business...

How to deal with negative reviews

HOW TO DEAL WITH NEGATIVE REVIEWS - Ben M Roberts
Negative reviews happen. You can never satisfy every single customer that walks through your door (physical or digital) no matter how hard you try, it’s just one of those things. There is something more important than the negative review itself, and that’s how you deal with the review. So, without further delay, here are a few tips on how to...

What does Bullfighting and Social Customer Service have in common?

WHAT DOES BULLFIGHTING AND SOCIAL CUSTOMER SERVICE HAVE IN COMMON? - Ben M Roberts
Probably on the surface not a huge amount, but scratch down a layer and you’ll see some of the similarities. Bullfighting is a popular past-time and really a cultural symbol for many Hispanic people. It is an activity, that has everything, drama, excitement, maybe even a bit of blood. So, how on earth does this have anything to do...