Why ecommerce companies should look at company reviews as well as product reviews

Why ecommerce companies should look at company reviews as well as product reviews
If you work for/run an eCommerce company you should know by now that it’s pretty much common sense to incorporate product reviews into your marketing mix. The evidence is undeniable (i’ve compiled a few of my favourite review statistics here), however there are far fewer articles looking at the benefits of online reviews of eCommerce companies themselves. That’s what I...

Conference Review: eCommerce South West 2016

CONFERENCE REVIEW: ECOMMERCE SOUTH WEST 2016 - Ben M Roberts
I am always a sceptic of free events. For me they can be very hit or miss (mostly miss). Why? I’ve usually either found them poorly organised and poorly attended, or full of one-man bands. Don’t get me wrong I have nothing against one-man bands, they play a really important role in business, but at these events there just...