First Party Reviews Vs Third Party Reviews – Which is better?

FIRST PARTY REVIEWS VS THIRD PARTY REVIEWS – WHICH IS BETTER? - Ben M Roberts
According to Brightlocal’s 2016 survey: 43% of consumers search for a business by reviews at least one time per month (vs. 38% in 2014). That’s a fair old percentage, and one that should make you stand up and take note. Now that i’ve got your attention, there are two types of online reviews that will be potentially shown when you search for...

Why ecommerce companies should look at company reviews as well as product reviews

Why ecommerce companies should look at company reviews as well as product reviews
If you work for/run an eCommerce company you should know by now that it’s pretty much common sense to incorporate product reviews into your marketing mix. The evidence is undeniable (i’ve compiled a few of my favourite review statistics here), however there are far fewer articles looking at the benefits of online reviews of eCommerce companies themselves. That’s what I...