3 reasons why you can’t trust a company with only 5* ratings

3 REASONS WHY YOU CAN’T TRUST A COMPANY WITH ONLY 5* RATINGS - Ben M Roberts
It’s conventional wisdom, and well pretty much common sense that 5* ratings are good. I agree. I’m not going to tell you anything different. Online ratings and reviews are a fantastic way of companies showcasing their strengths and values, but as with anything, sometimes if it looks too good to be true then it probably is . . . 3...

Stage not Age: Why hiring young people for social isn’t always the wrong thing

STAGE NOT AGE: WHY HIRING YOUNG PEOPLE FOR SOCIAL ISN’T ALWAYS THE WRONG THING - Ben M Roberts
I’m writing this post on the back of having had someone recently say something to me at a networking event. They said to me “I’d never hire a young person for social media, they have no real experience in proper social media." *cue steam coming out of my ears* Wow, I can’t remember the last time I had to bottle up...

Why selling on Social Media isn’t the same as Social Selling

Why selling on social media isn't the same as social selling
Yes selling on Social Media and Social Selling aren’t the same. They are intrinsically linked yes, but the processes are different, both in time, techniques and skills required. The problem comes where people mix up the where they place the word selling. Do they place it before social or after? Yes, something so simple can completely change the meaning...