If you create “great content”, but no one reads it. Is it still great content?

If you create "great content", but no one reads it. Is it still great content?
You’ll have to bare with the slightly philosophical title. However, the point very much stands, because I do not understand how people can say create great content when there are no set criteria on which to measure the greatness of your content marketing efforts . . . In my humble opinion there is no such thing as “great content” or...

Why selling on Social Media isn’t the same as Social Selling

Why selling on social media isn't the same as social selling
Yes selling on Social Media and Social Selling aren’t the same. They are intrinsically linked yes, but the processes are different, both in time, techniques and skills required. The problem comes where people mix up the where they place the word selling. Do they place it before social or after? Yes, something so simple can completely change the meaning...

Not everyone is a customer!

NOT EVERYONE IS A CUSTOMER! - Ben M Roberts
Not everyone is a customer, not everyone wants to be a customer. Yet it is a common mistake to think that, and it happens all to often, especially with start-ups. As a business owner, entrepreneur or marketer it’s natural that you want to target as many people as possible, and why wouldn’t you? I mean surely it’s what you...

3 reasons why you can’t trust a company with only 5* ratings

3 REASONS WHY YOU CAN’T TRUST A COMPANY WITH ONLY 5* RATINGS - Ben M Roberts
It’s conventional wisdom, and well pretty much common sense that 5* ratings are good. I agree. I’m not going to tell you anything different. Online ratings and reviews are a fantastic way of companies showcasing their strengths and values, but as with anything, sometimes if it looks too good to be true then it probably is . . . 3...