Retail is a fickle business. Buying and selling things online is even more fickle. In ecommerce especially it takes but a moment to leave a review, voice an opinion or share a story about an experience with a company or brands products online. I’ve been involved in online reviews for a fair while now, and […]

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It’s conventional wisdom, and well pretty much common sense that 5* ratings are good. I agree. I’m not going to tell you anything different. Online ratings and reviews are a fantastic way of companies showcasing their strengths and values, but as with anything, sometimes if it looks too good to be true then it probably […]

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