Why the customer is king, but not always right

WHY THE CUSTOMER IS KING, BUT NOT ALWAYS RIGHT - Ben M Roberts
The phrase ‘the customer is always right’ has been used for such a long time, and I think it’s an absolutely ridiculous statement. The customer is really important, but that doesn’t make them right. This doesn’t mean that customers are always wrong either, it just means businesses need to be smarter about how they deal with customer service issues...

Social Customer Care

SOCIAL CUSTOMER CARE - Ben M Roberts
The world has changed, and is continuing to change. What once was the core of a business (the good/service) is now secondary to the experiences that surround them. Gone are the days where a superior product was enough to create a successful business. In this article, I am going to talk you though how you can make your business...

Online Reviews – Breaking down ‘REVIEWS’ into the sum of its parts

Online Reviews - Breaking ‘REVIEWS’ down into the sum of its parts - Ben M Roberts
Reviews are important. More people and businesses are noticing, and finally starting to do something about it. In this post I do something really clever (well I think so anyway), I attempt to break down ‘REVIEWS’ into the sum of its parts in order to describe and explain their benefits to both businesses and customers alike (I told you...