Stage not Age: Why hiring young people for social isn’t always the wrong thing

STAGE NOT AGE: WHY HIRING YOUNG PEOPLE FOR SOCIAL ISN’T ALWAYS THE WRONG THING - Ben M Roberts
I’m writing this post on the back of having had someone recently say something to me at a networking event. They said to me “I’d never hire a young person for social media, they have no real experience in proper social media." *cue steam coming out of my ears* Wow, I can’t remember the last time I had to bottle up...

What does Bullfighting and Social Customer Service have in common?

WHAT DOES BULLFIGHTING AND SOCIAL CUSTOMER SERVICE HAVE IN COMMON? - Ben M Roberts
Probably on the surface not a huge amount, but scratch down a layer and you’ll see some of the similarities. Bullfighting is a popular past-time and really a cultural symbol for many Hispanic people. It is an activity, that has everything, drama, excitement, maybe even a bit of blood. So, how on earth does this have anything to do...

Why People share and how marketers can increase the shares of their content

WHY PEOPLE SHARE AND HOW MARKETERS CAN INCREASE THE SHARES OF THEIR CONTENT - Ben M Roberts
In this article I am going to talk you through three major aspects of sharing. First looking at why people share, then looking at how you can increase the number of shares of your or your companies content. Finally I will also bring to light how all sharing isn’t necessarily public or trackable. Here we go . . . Over your...