Buzzwords are everywhere, especially in marketing. You don’t have to fear the though – they can actually be used for good. One of the big problems with buzzwords is that they often get mixed up with buzzwords, and that’s what gives buzzwords a bad rep.
The first section looks at the history, current state and every-day use of business and marketing buzzwords. This will set the scene as to their importance, as well as helping the readers to understand good and bad principles regarding the use of buzzwords. This section will also explore some of the psychology around buzzwords, including their impact upon ‘sheep mentality’ (also known as herd mentality or group mentality) and, examine why some buzzwords catch on and become everyday terms, while others do not.