Marketing Research and Discovery should form the basis of all of your marketing activities. Without real, tangible knowledge about the market, your competitors, and where your product would fit into people’s lives then your risks of failure are greatly heightened.
Ben will use a variety of tools coupled with his experience and contacts to help build you a picture of your place in the world, show you where the gaps are that you can exploit.
Research allows you to make better decisions, and reduce risk. No matter how big your business is, there are always gaps, opportunities, threats and weaknesses. The question is do you know about them?