It is pretty much impossible to do everything yourself, event when you have a marketing team. There are specialisms, technologies and tools, that your in-house team may not yet have the knowledge to carry out, or the time to use them fully.
That’s where outsourcing comes in. It means you can expand your market efforts without having to invest in more full-time employees. You also don’t even have to outsource individual jobs, you can outsource part, or the entirety of your marketing efforts. You can outsource the management and leadership, as well as individual tasks. This means you can have an experienced manager within your business, managing all of your outsourced activities, without all the expenses associated with hiring an experienced leader in-house.
Outsourcing allows you to expand quickly, by bringing in experienced marketers, without all the added long-term expenses of hiring full-time.