A personal brand is you. It is everything about you. It’s the way you walk, talk, act, smell, look. You have a personal brand, whether you like it or not, and people will come to judge you, know you, and talk about you as a result. Taking control of your personal brand is how you take control of how people see you.
Building your personal brand means committing to standing for something and becoming known in your field, for what you do.
Whether you work for yourself, own your own business, or are an employee within a business, YOU CAN HAVE A PERSONAL BRAND. The major difference between the three is that when you work for a company, your personal brand has to align with the business that you work for. Otherwise your personal brand is all about you, and the associations you keep.
In order to build a successful personal brand, you must have these for components: Firstly, something to stand for. Secondly mediums that you can use to disseminate your messaging. Thirdly, tools to help you manage your messaging more effectively. Finally, a process and a goal to help you to keep moving forward to help you to continually grow your brand.