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Hello again and welcome back to the Marketing Buzzword Podcast!
This is the podcast which helps you to understand what all of these business and marketing buzzwords actually mean, and how they can helpful going forward, and today’s buzzword is “Relationship Marketing”
I’m your host Ben M Roberts and in this show I am the marketing bee in charge making sure I can get the right guests and ask the right questions to make these words and phrases make sense.
So, how does this show work?
Simply, you, the marketing bees let me know what buzzwords you’ve been hearing, and bring them into the marketing beehive. I then bring on an expert buzzword bee from the field, who helps us identify what these buzzwords actually mean, and whether they are useful or not. Essentially, I want to de-bunk or de-mystify these words and phrases to make the marketing jargon a little easier to understand.
I’m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use #marketingbuzzword on Tiwtter & Instagram or if you’d rather you can go on the marketingbuzzword.com website and let me know through there, and take a look at the show notes from previous guests.
Then one final thing before we get onto this weeks guest . . . if you are loving the show, please feel free to leave me a review on iTunes! It really does help boost the shows profile and make it easier to keep getting on these expert guests.
Right that’s more than enough about me. It’s time to introduce this weeks guest! This episode’s expert buzzword bee is an incredible women, who I have a load of respect for and that’s Jessika Phillips . . .
Jessika is on a mission to return relationships to the forefront of business marketing. Jessika founded NOW Marketing Group in 2010 and built the company by offering free social media training workshops online and within her community. Starting with a laptop and a vision, Jessika has grown her agency to become a Gold Hubspot partner who works with clients internationally. As a relationship marketing evangelist, Jessika founded The Relationship Marketing System, an online membership site that provides videos, articles, and worksheets to help businesses learn the art of growing repeat referral business. Jessika teaches comprehensive relationship marketing and hosts weekly #MagnetMarketers trainings, which focuses on becoming a magnet vs. a bullhorn while growing relationships and ROI in business.
Enough small talk . . . let’s talk “Relationship Marketing”
Jessika’s Page: https://www.facebook.com/SocialMediaJessika
The Relationship Marketing System: https://www.facebook.com/RelationshipMarketingSystem/