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The Online Review Iceberg - Why the posting of a review is just the tip of the iceberg | Ben M Roberts

The Online Review Iceberg – Why the posting of a review...

Potentially the use of an iceberg is a tired cliché when it comes to business. However, in the case of online reviews it is...
CONFERENCE REVIEW: ECOMMERCE SOUTH WEST 2016 - Ben M Roberts

Conference Review: eCommerce South West 2016

I am always a sceptic of free events. For me they can be very hit or miss (mostly miss). Why? I’ve usually either found...
ONLINE REVIEWS: YOU LEARN FROM COMPLAINTS NOT PRAISE - Ben M Roberts

Online Reviews: You learn from complaints not praise

Five star reviews tell what you are currently doing well. Anything else shows you have room to improve. Everyone loves to be told that they...
WHY THE CUSTOMER IS KING, BUT NOT ALWAYS RIGHT - Ben M Roberts

Why the customer is king, but not always right

The phrase ‘the customer is always right’ has been used for such a long time, and I think it’s an absolutely ridiculous statement. The...
HOW SOCIAL VERIFICATION LEVERAGES THE POWER OF CUSTOMERS TO GROW BUSINESSES - Ben M Roberts

How Social Verification leverages the power of customers to grow businesses

Since I introduced you all the Social Verification in one of my previous posts I have received a number of questions about it. Which...