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Why selling on social media isn't the same as social selling

Why selling on Social Media isn’t the same as Social Selling

Yes selling on Social Media and Social Selling aren’t the same. They are intrinsically linked yes, but the processes are different, both in time,...
The Online Review Iceberg - Why the posting of a review is just the tip of the iceberg | Ben M Roberts

The Online Review Iceberg – Why the posting of a review...

Potentially the use of an iceberg is a tired cliché when it comes to business. However, in the case of online reviews it is...
Why ecommerce companies should look at company reviews as well as product reviews

Why ecommerce companies should look at company reviews as well as...

If you work for/run an eCommerce company you should know by now that it’s pretty much common sense to incorporate product reviews into your...
FIRST PARTY REVIEWS VS THIRD PARTY REVIEWS – WHICH IS BETTER? - Ben M Roberts

First Party Reviews Vs Third Party Reviews – Which is better?

According to Brightlocal’s 2016 survey: 43% of consumers search for a business by reviews at least one time per month (vs. 38% in 2014). That’s a...
CONFERENCE REVIEW: ECOMMERCE SOUTH WEST 2016 - Ben M Roberts

Conference Review: eCommerce South West 2016

I am always a sceptic of free events. For me they can be very hit or miss (mostly miss). Why? I’ve usually either found...
7 LESSONS THAT I HAVE LEARNED FROM ONLINE REVIEWS IN ECOMMERCE - Ben M Roberts

7 lessons that I have learned from online reviews in eCommerce

Retail is a fickle business. Buying and selling things online is even more fickle. In ecommerce especially it takes but a moment to leave...