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If you create "great content", but no one reads it. Is it still great content?

If you create “great content”, but no one reads it. Is...

You’ll have to bare with the slightly philosophical title. However, the point very much stands, because I do not understand how people can say...
NOT EVERYONE IS A CUSTOMER! - Ben M Roberts

Not everyone is a customer!

Not everyone is a customer, not everyone wants to be a customer. Yet it is a common mistake to think that, and it happens...