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Online Reviews - Breaking ‘REVIEWS’ down into the sum of its parts - Ben M Roberts

Online Reviews – Breaking down ‘REVIEWS’ into the sum of its...

Reviews are important. More people and businesses are noticing, and finally starting to do something about it. In this post I do something really...
ratings vs reviews - What's the difference?

Ratings Vs Reviews – What is the difference?

There is a difference between ratings and reviews. Sure they go together like bread and butter, and like bread and butter they are not...
ONLINE REVIEWS: YOU LEARN FROM COMPLAINTS NOT PRAISE - Ben M Roberts

Online Reviews: You learn from complaints not praise

Five star reviews tell what you are currently doing well. Anything else shows you have room to improve. Everyone loves to be told that they...
MY ONE GOLDEN RULE WHEN ASKING FOR RATINGS AND REVIEWS - Ben M Roberts

My one golden rule when asking for ratings and reviews

Some people will agree with me, others will not. Either way, I am a firm believer that asking for reviews is in no way...
7 LESSONS THAT I HAVE LEARNED FROM ONLINE REVIEWS IN ECOMMERCE - Ben M Roberts

7 lessons that I have learned from online reviews in eCommerce

Retail is a fickle business. Buying and selling things online is even more fickle. In ecommerce especially it takes but a moment to leave...
HOW DO YOU MOTIVATE YOUR STAFF TO TAKE ONLINE REVIEWS SERIOUSLY? - Ben M Roberts

How do you motivate your staff to take online reviews seriously?

It is all well and good people like me and and other commentators to talk about how powerful ratings and reviews can be for...
3 REASONS WHY YOU CAN’T TRUST A COMPANY WITH ONLY 5* RATINGS - Ben M Roberts

3 reasons why you can’t trust a company with only 5*...

It’s conventional wisdom, and well pretty much common sense that 5* ratings are good. I agree. I’m not going to tell you anything different....
POTENTIAL CUSTOMERS DON’T BELIEVE YOU, AND WHY SHOULD THEY? - Ben M Roberts

Potential customers don’t believe you, and why should they?

If you cannot back up what you say, why should anyone let alone a customer believe you? Well they can’t. You need something tangible,...
SOCIAL CUSTOMER CARE - Ben M Roberts

Social Customer Care

The world has changed, and is continuing to change. What once was the core of a business (the good/service) is now secondary to the...
HOW SOCIAL VERIFICATION LEVERAGES THE POWER OF CUSTOMERS TO GROW BUSINESSES - Ben M Roberts

How Social Verification leverages the power of customers to grow businesses

Since I introduced you all the Social Verification in one of my previous posts I have received a number of questions about it. Which...