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The Online Review Iceberg - Why the posting of a review is just the tip of the iceberg | Ben M Roberts

The Online Review Iceberg – Why the posting of a review...

Potentially the use of an iceberg is a tired cliché when it comes to business. However, in the case of online reviews it is...
WHAT DOES BULLFIGHTING AND SOCIAL CUSTOMER SERVICE HAVE IN COMMON? - Ben M Roberts

What does Bullfighting and Social Customer Service have in common?

Probably on the surface not a huge amount, but scratch down a layer and you’ll see some of the similarities. Bullfighting is a popular...
SOCIAL CUSTOMER CARE - Ben M Roberts

Social Customer Care

The world has changed, and is continuing to change. What once was the core of a business (the good/service) is now secondary to the...