Introducing The Marketing Buzzword Podcast, the bi-weekly podcast focussed on debunking some of the planet’s most popular marketing buzzwords.
In each episode, Ben brings in a special guest to help debunk or demystify a specific keyword in common use. It could be a huge overarching topic like “content marketing” and “Growth Hacking” or something much more specialist like “Link Bait” or “AI Marketing”.
Hold on tight, we are about to fly around the beehive and see what buzzwords have got stuck the marketing bees . . .
In episode 1, Ben introduces you to Dan Gingiss, former Director of Social Media at McDonalds, author of the fantastic Winning at Social Customer Care book and co-host of the ‘Experience this!’ podcast. In this episode we discuss the buzzword “Social Customer Care” . . .