Introducing The Marketing Buzzword Podcast, the weekly podcast focussed on debunking some of the planet's most popular business & marketing buzzwords.
In each episode, Ben brings in a special guest (expert buzzword bee) to help debunk or demystify a marketing buzzword in order to give us some clarity around their meaning.
Ben looks to dig deeper into his guests knowledge and expertise by challenging their authority and thoughts of their own given buzzword. He asks questions that help us as marketers to understand what the terms means and how we can best apply it in the "real-world".
Some of the business and marketing buzzwords Ben and his guests have helped clarify to date are Social Customer Service, Social Selling, Great Content, SEO, Humanising Marketing and Authority Marketing. Some of the notable guests to have come on to help Ben decipher these buzzwords include (but limited to) Dan Gingiss, Nicky Kriel, Jessika Phillips, Mark Masters, Bryan Kramer, Barry Schwartz, Andrew & Pete, Chris Marr and Ash Phillips.
Hold on tight, we are about to fly around the beehive and see what buzzwords have got stuck the marketing bees . . .