It’s conventional wisdom, and well pretty much common sense that 5* ratings are good. I agree. I’m not going to tell you anything different. Online ratings and reviews are a fantastic way of companies showcasing their strengths and values, but as with anything, sometimes if it looks too good to be true then it probably […]

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Not everyone is a customer, not everyone wants to be a customer. Yet it is a common mistake to think that, and it happens all to often, especially with start-ups. As a business owner, entrepreneur or marketer it’s natural that you want to target as many people as possible, and why wouldn’t you? I mean […]

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