What is a Comb-Shaped Marketer – Diary Entry 1

The first diary entry into the Diary of a Comb-Shaped Marketer explores what it is to be Comb-Shaped, why its important and what sort of person should be it. In this first diary entry I explore the term, why generalists are important and look at some of the specific traits associated with being Comb-Shaped. What […]