10 reasons to use interviews in your marketing strategy
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Interviews are one of the most powerful marketing activities you can carry out. That’s because they allow you share your messaging whilst also building your credibility & authority. There are few other marketing activities quite like it.   Over the past few years I have seen the increasing prominence of tools and platforms that allow [...]
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How can Interviews improve your SEO?
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SEO is and can be a huge minefield for people and businesses alike. There are lots of subtleties and nuances. However, something that any SEO or marketer would be hard pressed to deny is that interviews can have a sizeable impact on your ranking potential and improve your SEO. In this article I will show […]

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How do I start building my Personal Brand?
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Taking control of your Personal Brand. I get this question a lot; “How do I start building a Personal Brand?” The answer is pretty simple… you already have. The question should probably be more like; “How do I take control of my Personal Brand?” The reason for this is you already have a personal brand, [...]
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What is Earned and Owned Marketing? How can my business use it?
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Earned and owned marketing in essence the marketing content you create that you don’t directly pay for, like ads. This includes your website, blogs, emails, guest posts, press mentions and social media content. This is the marketing that you have painstakingly build, worked at and developed over time. The real question is: How do you [...]
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How to use the Interview Era to grow your personal brand
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The Interview Era. We live in a world of technology, social media, communication and... interviews. Interviews are now one of the best ways in which you can communicate your knowledge, reach a receptive audience, and grow your personal brand. This 3000+ word article will spell out exactly how you can leverage the Interview Era to [...]
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Becoming a mentor is one of the most rewarding things you can do, both for yourself and for the person you are mentoring. I have been on the receiving end of a great mentor myself, and now I have been asked to help mentor two people with their personal brands. This is an incredible opportunity […]

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The Importance of Self Critique – Diary Entry 4
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Self Critique is one of the most important ways in which you can keep progressing. if you can be honest with yourself, and open about how you can improve then you will take real strides forward. I’m a big believer in self analysis and critique as a way of understanding how to be better, and […]

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Switching off provides perspective – Diary Entry 3
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Sometimes to do more and achieve more, have have to stop doing things. It may sound counterproductive but, hear me out. Switching off is one of the most refreshing things you can do in the pursuit of being Comb-Shaped. It helps give you perspective, helps you see new angles and helps you mind wander with […]

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The Power of Speaking and Networking – Diary entry 2
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As a Comb-Shaped Marketer your network is vital. its vital for expanding your knowledge and horizons, but also for speaking. A Comb-Shaped Marketer is a leader and a manager. Speaking is a way for you to showcase not only your knowledge and authority, but also your competency. By expanding your network, you will learn more […]

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What is the Diary of a Comb-Shaped Marketer all about?
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What is the Diary of a Comb Shaped Marketer? The Diary of a Comb-Shaped Marketer is essentially a diary in the form of a podcast. It is the diary of Ben M Roberts, a marketing strategist, author, speaker and podcaster. In each episode Ben lays out his thoughts, ideas and feelings about what it means [...]
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