What is a Comb-Shaped Marketer – Diary Entry 1
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The first diary entry into the Diary of a Comb-Shaped Marketer explores what it is to be Comb-Shaped, why its important and what sort of person should be it. In this first diary entry I explore the term, why generalists are important and look at some of the specific traits associated with being Comb-Shaped. What […]

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What is a Comb-Shaped Marketer, and why you might want to become one?
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Being a comb-shaped marketer sounds a bit odd. It sounds a bit like a buzzword, like something that may be interesting on the ear, but has no substance or value. If you think that, you are about to have your mind blown open. It is not just a phrase, it’s a way of being, it’s [...]
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Yes selling on Social Media and Social Selling aren’t the same. They are intrinsically linked yes, but the processes are different, both in time, techniques and skills required. The problem comes where people mix up the where they place the word selling. Do they place it before social or after? Yes, something so simple can […]

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According to Brightlocal’s 2016 survey: 43% of consumers search for a business by reviews at least one time per month (vs. 38% in 2014). That’s a fair old percentage, and one that should make you stand up and take note. Now that i’ve got your attention, there are two types of online reviews that will be potentially […]

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Reviews are everywhere. You may be able to run for a short while, but even Mo Farah wouldn’t be able to keep running forever. Even if you could, would it actually do you any good? No. Despite all the articles, blogs, podcasts, and the like talking about online reviews, there are still some big misconceptions, […]

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