It’s conventional wisdom, and well pretty much common sense that 5* ratings are good. I agree. I’m not going to tell you anything different. Online ratings and reviews are a fantastic way of companies showcasing their strengths and values, but as with anything, sometimes if it looks too good to be true then it probably […]
If you cannot back up what you say, why should anyone let alone a customer believe you? Well they can’t. You need something tangible, something that puts some proof in the pudding so to speak. Also, let us be honest, no one likes a ‘know it all show off’ do they? Fear not though, there […]
Not everyone is a customer, not everyone wants to be a customer. Yet it is a common mistake to think that, and it happens all to often, especially with start-ups. As a business owner, entrepreneur or marketer it’s natural that you want to target as many people as possible, and why wouldn’t you? I mean […]
In this article I am going to talk you through three major aspects of sharing. First looking at why people share, then looking at how you can increase the number of shares of your or your companies content. Finally I will also bring to light how all sharing isn’t necessarily public or trackable. Here we […]
The world has changed, and is continuing to change. What once was the core of a business (the good/service) is now secondary to the experiences that surround them. Gone are the days where a superior product was enough to create a successful business. In this article, I am going to talk you though how you […]
The phrase ‘the customer is always right’ has been used for such a long time, and I think it’s an absolutely ridiculous statement. The customer is really important, but that doesn’t make them right. This doesn’t mean that customers are always wrong either, it just means businesses need to be smarter about how they deal […]
Since I introduced you all the Social Verification in one of my previous posts I have received a number of questions about it. Which firstly is awesome, but secondly also a little concerning. Not because people were criticising my theory of Social Verification, but my concern is from the questions which read something like “I […]
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