10 reasons to use interviews in your marketing strategy
0

Interviews are one of the most powerful marketing activities you can carry out. That’s because they allow you share your messaging whilst also building your credibility & authority. There are few other marketing activities quite like it.   Over the past few years I have seen the increasing prominence of tools and platforms that allow [...]
READ MORE →

How do I start building my Personal Brand?
0

Taking control of your Personal Brand. I get this question a lot; “How do I start building a Personal Brand?” The answer is pretty simple… you already have. The question should probably be more like; “How do I take control of my Personal Brand?” The reason for this is you already have a personal brand, [...]
READ MORE →

What is Earned and Owned Marketing? How can my business use it?
0

Earned and owned marketing in essence the marketing content you create that you don’t directly pay for, like ads. This includes your website, blogs, emails, guest posts, press mentions and social media content. This is the marketing that you have painstakingly build, worked at and developed over time. The real question is: How do you [...]
READ MORE →

How to use the Interview Era to grow your personal brand
0

The Interview Era. We live in a world of technology, social media, communication and... interviews. Interviews are now one of the best ways in which you can communicate your knowledge, reach a receptive audience, and grow your personal brand. This 3000+ word article will spell out exactly how you can leverage the Interview Era to [...]
READ MORE →

What is the Diary of a Comb-Shaped Marketer all about?
0

What is the Diary of a Comb Shaped Marketer? The Diary of a Comb-Shaped Marketer is essentially a diary in the form of a podcast. It is the diary of Ben M Roberts, a marketing strategist, author, speaker and podcaster. In each episode Ben lays out his thoughts, ideas and feelings about what it means [...]
READ MORE →

What is a Comb-Shaped Marketer, and why you might want to become one?
0

Being a comb-shaped marketer sounds a bit odd. It sounds a bit like a buzzword, like something that may be interesting on the ear, but has no substance or value. If you think that, you are about to have your mind blown open. It is not just a phrase, it’s a way of being, it’s [...]
READ MORE →

Yes selling on Social Media and Social Selling aren’t the same. They are intrinsically linked yes, but the processes are different, both in time, techniques and skills required. The problem comes where people mix up the where they place the word selling. Do they place it before social or after? Yes, something so simple can […]

READ MORE →

I’m going to put it out there, i’m a sucker for a good statistic. But, I am also acutely aware of how limiting numbers can be and how taken out of context: Remember this quote by British Prime Minister Benjamin Disraeli: “There are three kinds of lies: lies, damned lies, and statistics.” That being said, statistics are […]

READ MORE →