What is Earned and Owned Marketing? How can my business use it?

What is Earned and Owned Marketing? How can my business use it?
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Earned and owned marketing in essence the marketing content you create that you don’t directly pay for, like ads. This includes your website, blogs, emails, guest posts, press mentions and social media content. This is the marketing that you have painstakingly build, worked at and developed over time. The real question is: How do you [...]
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Why selling on Social Media isn’t the same as Social Selling

Why selling on Social Media isn’t the same as Social Selling
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Yes selling on Social Media and Social Selling aren’t the same. They are intrinsically linked yes, but the processes are different, both in time, techniques and skills required. The problem comes where people mix up the where they place the word selling. Do they place it before social or after? Yes, something so simple can […]

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What does Bullfighting and Social Customer Service have in common?

What does Bullfighting and Social Customer Service have in common?
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Probably on the surface not a huge amount, but scratch down a layer and you’ll see some of the similarities. Bullfighting is a popular past-time and really a cultural symbol for many Hispanic people. It is an activity, that has everything, drama, excitement, maybe even a bit of blood. So, how on earth does this […]

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