Marketing Buzzword to Marketing Authority – The Book

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What is Marketing Buzzword to Marketing Authority all about?

Your guide to understanding marketing buzzwords, and learning how to use them to build a successful personal brand and business brand.

Part 1: The What and Why of marketing buzzwords

Buzzwords are everywhere, especially in marketing. You don’t have to fear the though – they can actually be used for good. One of the big problems with buzzwords is that they often get mixed up with buzzwords, and that’s what gives buzzwords a bad rep.

The first section looks at the history, current state and every-day use of business and marketing buzzwords. This will set the scene as to their importance, as well as helping the readers to understand good and bad principles regarding the use of buzzwords. This section will also explore some of the psychology around buzzwords, including their impact upon ‘sheep mentality’ (also known as herd mentality or group mentality) and, examine why some buzzwords catch on and become everyday terms, while others do not.

Marketing Buzzwords and Building a Personal Brand

The second section dives into personal branding. It highlights how buzzwords can be used to build a personal profile, and how to become associated with that term to the point that you are regarded as an ‘expert’. This includes some amazing guests from ‘The Marketing Buzzword Podcast’ including Bryan Kramer, Chris Strub, Madalyn Sklar, Andrew & Pete, Mark Masters and more . It also goes into the benefits and issues of building a personal brand within an existing business brand.

Using Buzzwords to Build a Business Brand

The third section looks at the role of buzzwords and terms within a marketing plan. It will look at how buzzwords can be used to bring a team together and help create a unified approach and voice to marketing within an organisation, so that the business or organisation can become known for its association with a specific term. It will also showcase why businesses should encourage employees to build a personal brand and their own authority, which in turns, helps the business be recognised as an authority. This section will also include some amazing case studies from brands and people like Socialbakers, Jessika Phillips of Now Marketing Group, an my own experiences at Talkative..

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