THE MARKETING BUZZWORD
Why 'The Marketing Buzzword Podcast'?
The ‘Marketing Buzzword Podcast’ is a weekly marketing show dedicated to breaking down and debunking common marketing buzzwords. In each episode of the podcast Ben brings on an expert guest who can help people to understand and potentially implement a buzzword into their own marketing strategy.
Each episode focuses on a different buzzword, and lasts for approx. 40-50 minutes, and all the show notes can be found at marketingbuzzword.com
What will listeners get from it?
Listeners can expect a number of things from the podcast. Firstly, experts. Not just anyone who claims they have knowledge and expertise, but people actually living and working their buzzword. From ‘Relationship Marketing’ and ‘Copywriting’ to ‘Inbound PR’ and ‘Challenger Brand’
Listeners can also expect Ben to deep-dive into each experts’ knowledge. He will ask probing questions to extract as much knowledge as possible. He doesn’t use set questions, instead makes extensive written notes to examine certain aspects of the experts answers in more detail
Marketing Buzzword to Marketing Authority
The world of marketing is teeming with buzzwords. They are everywhere. But, you don’t have to fear them. You don’t have to run from them. Instead, I want you to embrace a buzzword, align your personal or business brand with it, and become the leading authority in your industry. Find something to stand for and own it!
This book is going to be your guide to taking on buzzwords and jargon. It’s going to help you in three distinctive ways. Part one will help you to understand what buzzwords are, why they are important, and how you can use them for good. Part two will help you to create a personal brand around a buzzword, and part three will show you how to build a successful business brand centred around a buzzword