What are the potential outcomes of working with Ben?
Ben's content creation guarantee
When outsourcing your content marketing efforts to Ben you are getting a guarantee, a guarantee that what he produces will be perfectly suited to your company. There are four elements to this guarantee:
Ben will always produce highly relevant content for your business, your market and your ideal customers. Relevancy is key for a number of reasons.
Firstly, so that your website and business is seem by both customers and search engines as an expert in your field. And secondly, so that all your content and messaging can be connected. This ensures a unified front for all brand-led messaging.
The accuracy of content is essential to its success. If content isn't accurate, it cannot be trusted, therefore, the company or person producing it also cannot be trusted. This is something that both Ben and yourself will not want.
Ben will guarantee the accuracy of all content, both that he produces himself, and that he oversees. This of vital importance.
Not just in terms of the words, but also the design, planning and execution. Quality must be maintained throughout the content process. It must be at the heart of everything, because content is the bridge between businesses and their customers.
If the quality of content is poor, be it in the form of web pages, literature, videos or podcasts, it reflects on the business. Therefore, if the content that's created is to be successful, it must be of sufficient quality in order to build trust. It is this trust that will ultimately lead to the company's goals being achieved.
Creating content shouldn't be a one-time thing. The creation of quality content takes an incredible amount of time, therefore maximising its potential is essential.
When Ben produces content, he looks to ensure it's recyclability, this means giving it the ability to be transformed into other forms of content in order to appeal to different potential customers.
This could include the turning of audio content into written content, video content into audio and written content, or written content into visual content.
Recycling content means you can get more for your money, and reach a wider audience.