Marketing isn’t just about creating more content and literature. It’s about trust and credibility.
Owned Marketing is the marketing you create such as, Blogs, Social Posts, Podcasts, your Website and Videos.
Earned Marketing is what you get as a result of your Owned Marketing such as Reviews, Recommendations and Backlinks.
In order to amplify your messaging, ideas and knowledge you have to a joined up strategy that helps you create the marketing content and literature that sells your services, but is also backed up by proof that you are an authority in your field.